It is the brand of urban wear most committed to the causes it defends! DEDICATED has proven over the years that ecological clothing can also rhyme with modernity. This creative fashion label was created in 2006 in Stokholm by Johan Graffner.
His vision? To bring fun to fashion, while offering collections designed in ecological materials and above all whose production respects the values of fair trade.
DEDICATED collaborates each season with iconic artists, photographers, illustrators and designers from all over the world to create eco-responsible clothing trends.
DEDICATED works with GOTS and Matière biologique Fairtrade certified cotton, GRS recycled polyester and natural fibres such as Tencel. Their motto: low impact but high quality!