Everything New is Old. Everything.

Trends are not everything and it always come from old fashion recipes

If you pay a bit of attention, you will realize that nobody recently invented the v-neck, that color block, those flare pants, that pair of culottes with mules, creoles, voluminous sleeves, turtlenecks, matching suits, or cropped pants.


Fashion trends from the 2000s onwards have been based on re-versions of the past. The phrase “I was wearing that at your age” coming from our parents might be somewhat ridiculing, yet is also very eye-opening.


Even the revolutionary term “post-gender era” is old these days. Gender-agnostic discourse is increasingly mainstream and present in pop culture, but androgyny has cyclically come and gone in the mainstream. Think of Coco Chanel’s introduction of pants for women in the 1910s, or the 70s peacock revolution lead by David Bowie and Grace Jones, or Prince in the 80s, or the grunge way of life in the 90s.


"Everything that seems new in season is anything but new. Everything new is old. Everything."


Keeping that in mind, how much new do you really need? And how often do you need to turn around, radically change and renew your wardrobe? If it already exists, why not buy the original instead of the cheap remake?.
    Buy vintage pieces that add that unique touch to your look and complement them with timeless high-quality durable staples, ethically and sustainably produced pieces. This will ensure you have an always on-trend closet without sacrificing your values. Buy what you can rely on.


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