We are really glad to present you today our new collaborator, Miriam Jornet Ramirez. Such as a lot of us, fast fashion damage had a big impact on her way of living. Let's all read her experience and her lift from fast to slow fashion world.

"I started my career in fast fashion as a buyer at Inditex and I am truly thankful for that experience. It was a crash landing into adulthood, an accelerated masters in the fashion industry and above all, an eye-opening experience into what we, humans, are capable of."

There is no doubt that the fast fashion business model, monopolized by few players, is both clever and profitable. In my quest to learn how it worked, I was forced to question the what, the who, and the when. There it was in front of me, the philosopher’s stone of moneymaking: control of consumption behavior, camouflaged under the mission of “democratizing” (I use quotation marks because even democracy is a very vague term these days) fashion by making trends accessible to “everyone” (that lives in a first world country). Or, as H&M rephrases it, “fashion and quality at best prices” (yes, I also worked as a buyer for them).  They’ve created a system in which the speed of production, distribution, and consumption are the main objectives.

    Think for a second: since when was it normal to “need” to change half our wardrobe every six to twelve months? Did our grandmas buy or sew twenty new pieces of clothing every season? Did they throw away their old clothes instead of repairing them? If they did, surely, they were a spoiled time traveler.

      The power of the fast fashion giants lays in what they hide behind their beautiful clothes. They made consumers believe that it is possible to buy, use, and dispose of endlessly and without consequences. Those people should consume simply because they can. But the reality is that human beings are working under deplorable conditions, CO2 emissions and pesticides are intoxicating the land and air, forests are being cleared with the sole purpose of mass producing fabrics, tons of fabric waste is ending up in landfills, and millions of liters of dye water are tainting the water we swim in, grow crops with, and drink. Every single day. Because every single day, millions of pieces of clothing are bought and wasted. 

        And they continue with their business model because they can: the demand is still there, the laws in the countries they produce in are permissive, and the fake need to constantly buy new clothes is now the norm.

          FASHION REVOLUTION WEEK can begin ! l Today marks the first day of the Fashion Revolution Week, but also the 5th year anniversary of Rana Plaza factory tragedy… It’s time for change, to ask for more information about how our garments are made, by who and at which price? Ask brands you like #whomademyclothes on your social media. “Transparency is the key of honest fashion industry” - @fas_rev ⠀ Use your power & your voice to re-think the game for a more responsible, transparent and ethical fashion industry. We have planned special things for this special week. Stay tuned ! 📷©@shopatdarling⠀ °⠀ °⠀ °⠀ °⠀ #rethinkthegame #slowfashion #ethicalliving #changemaker #impact #ecology #whomademyclothes #faitrade #slowlife #betterworld #act #human #ethicalfashion #ecoconscious

          Une publication partagée par Klow | sustainable lifestyle 🍃 (@klow_slowfashion) le


          That job paid my bills and increased my awareness. I’ve been in the factories where the clothes are made, I’ve negotiated their production costs down to the cent so that I would be rated as a good performer, I’ve seen those rivers turn from red to blue to green in a matter of days. I’ve learned in their school and become conscious.

            I’d already contributed my bit to harming our planet and it was time for me to act consequentially on the side of knowledge, empathy, and common sense. I went from Zara to Zero. To (almost) zero waste, recycling, reusing, repairing. To sustainable, cruelty-free, ethical, and fair play materials. To slow fashion and slow consumption. To supporting transparent brands with a purpose of ensuring that we and the ones to come will have a future."



            Leave A Comment