Did you know that over 60 percent of our clothes are made from synthetic materials and that each year up to 80 billion such garments are produced? The production of synthetic textiles i.e. non eco-friendly clothing contributes significantly to the emission of greenhouse gases, which have devastating effects on the environment. Additionally, synthetic clothes contain microfibers that are released into the water every time they are washed. The microfibers are too small to be filtered out by waste treatment system so they eventually make it to rivers, lakes and oceans where they completely disrupt the marine environment. Our over production,...

Today, there is no doubt that synthetic fabrics or non-organic cotton are bad for the environment and bad for our bodies too.

Studies show that the production of clothes has doubled since the year 2000. At a time of fast fashion, consumers are buying and discarding clothes at an increasingly high rate. Clothing production fuelled by high consumption continues to have massive impacts on the environment. Taking better care of your clothes is part of adapting to an eco- lifestyle and this can minimize our impact. Here are some handy tips:   Sorting Sort out clothes by color. This may seem like common sense but avoid mixing clothes and throwing all of them into the washing machine together. Instead, sort out clothes...

Trends are not everything and it always come from old fashion recipes If you pay a bit of attention, you will realize that nobody recently invented the v-neck, that color block, those flare pants, that pair of culottes with mules, creoles, voluminous sleeves, turtlenecks, matching suits, or cropped pants.   Fashion trends from the 2000s onwards have been based on re-versions of the past. The phrase “I was wearing that at your age” coming from our parents might be somewhat ridiculing, yet is also very eye-opening.   Even the revolutionary term “post-gender era” is old these days. Gender-agnostic discourse is...

  The 50's, 60's, 70's, 80's and 90's. Decades with great fashion styles. Sometimes you might think, everything we wear is new and trendy. But as a matter of fact, it has been all inspired by fashion from back in the days. In these times we knew many style icons, whose styles we still love today.   Some items just never go out of style. In this article, we let ourselves get inspired by famous actresses, singers, and icons from the late 1900s. These vintage look outfits are still stylish and very suitable for everyday outfits. Below we selected items...

  Margot & Julian from The Bloomers promote sustainable and conscious fashion and lifestyle on their blog and Instagram. Their mission is to inspire people to build a lifestyle that is more conscious, respectful for the people and the environment.   In their articles, they present ethical and sustainable clothing brands as well as sustainable alternatives that will allow you to change your consumption habits bit by bit.     Klow:You have a blog and Instagram on which you promote an ethical and conscious lifestyle, next to this, what are the actions you take in your daily life to live...

  At Klow, sustainability is part of our lifestyle and we think it should become a standard. Sustainability is something that describes who we are. We focus on it, in every decision we make, in every single day and you know what? In the end, with this goal in mind, it helps us become a better human being.    Today, our team would like to share some sustainable menswear inspiration with you. Sustainable fashion is a big topic right now and the question we’re all asking is how can we stop polluting the earth that much with our clothes? The...

Christmas is almost around the corner. The holidays of friends, family, love and why not sustainability this year? Finding the right gifts for your loved ones while still being ethical and eco-friendly might look like a hard task. So, we've selected some sustainable and ecological gifts for different kinds of persons. Are you looking for a present for your ocean lover surfer friend or your brother who loves traveling, in a more conscious way, maybe your cousin is vegan? Or just, you would love to share your values for an ethical Christmas? Below you can find some great sustainable and...

O My Bag is an eco-friendly brand that produces sustainable and fairly-made handbags and accessories in Kolkata, India. Style and quality are not sacrificed for principle, because for O My Bag they’re one and the same.  Mid 2010, Paulien Wesselink, the founder of O My Bag, traveled to India to visit leather manufacturers. Leather is one of India’s biggest export products, so she met with dozens of diverse producers. Paulien wanted to set up a social enterprise that would not only become profitable, but also give back by approaching business in a fair, sustainable manner. This was not going to...

A capsule wardrobe is a minimalistic and efficient sustainable fashion closet. It consists of perfect basics with durable quality which you can combine together and keep longer because they’re never out of style. Usually, a capsule wardrobe consists of around 30 clothing pieces made with ecological materials such as organic fibers or recycled materials. The idea is to stay minimalist and consume less but of course stay stylish. In general, people who decide to adopt a sustainable lifestyle, make sure to select the perfect outfits that answer the following points:1) good for the planet2) made from ethical production 3) durable...

Passionated by Surf, António Pedro de Sá Leal is now leading the Surfrider Foundation Lisboa. He recently published a book - Surfing - The Next Step - on the Surf lifestyle, explaining the ethical issues of our century toward this sport. As a life philosophy, he understood the humanity impact on our beloved planet and decided to be part of the change. He described himself as a life dreamer, we let you judge.  Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves, and beaches through a powerful activist network. Founded in...

After working 10 years as a model in the fashion industry and getting to know the insights of it & the impact it has on the people, animals, and environment, Floriana Sandu decided to create her own designer brand made from the passion of nature, beauty & freedom.  Gnagna Studio is a youth designer brand created in Romania. Floriana's mission is focused on bringing sustainable fashion, deco pieces and accessories made entirely of natural materials like linen, wool, organic cotton dyed with ecological colors.    Where does your inspiration come from for designing your Gnana clothes? I use every aspect...

Old friend of the Klow team, Melocotone, share with us an 8 tracks selection that is the mirror of Klow spirit.’ Throughout different times and styles, this playlist is there to give you happiness, serenity, dance moves and travel feelings… The final goal is to make you love Earth, our beautiful planet and to give you the energy to take part in any actions for a better world!   Nightmares on Wax - Back To Nature "Emotional journey into humankind's relationship with the natural world." John Tejada - The Honest Man John Tejada is one of the most famous American...

What about buying better, beautiful, precious clothes and making them last?

How do we define the slow fashion concept? What does ethical clothing mean?

When it comes to sustainable living, our fashion choices are usually the last thing we consider.